Themes Over The Years

2012/13: Make Good English Stick

Highlights

Initiatives for this year’s Movement include:

  • The Movement’s new series of posters complement this year’s message by sharing four ways we can improve our English and make good English stick:

    1. Make the Effort to Start
    Make the effort to start learning and improving by reading as much as we can.

    2. Stretch Yourself
    Go the extra mile to do more to improve our standard of English.

    3. Practise, Practise, Practise
    Practise speaking good English wherever and whenever we can. The more we use the language, the more confident we are in using it.

    4. Never Underestimate your Own Power
    Learning is for everyone, young or old. We can achieve success if we put our minds to it.

  • The public can look forward to seeing these posters in the newspapers and on double-decker buses.Resembling colourful mosaic art from afar, students from MDIS and Raffles College of Higher Education have designed wall murals created entirely out of sticky notes. Based on the theme of figures of speech, these wall murals at popular public spaces draw attention to the richness, creativity and colourful nature of the English language. Singaporeans can already see the first three murals at the National Library Building and China Square Central that went up on 20 and 22 September respectively. Visitors to Food For Thought at the Botanic Gardens and Sticky Singapore outlets at Jcube and Central will also be able to admire the murals designed by the staff from 27 September onwards.
  • Guests at the Launch were treated to a unique fashion show where models strutted down in outfits entirely made of sticky notes. Designed by students from MDIS’ School of Fashion & Design and Raffles Design Institute, the designs were inspired by their thoughts about the English language as well as quotes from their favourite designers including Coco Chanel, Vera Wang and Paul Smith.
    These unconventional outfits will be proudly displayed at Nex, Millenia Walk, Wisma Atria, Bugis Junction and Bugis + over the next five weeks for the public to take a closer look at the colourful paper garments. The public can also take part in fun activities at the Speak Good English Movement booths to win tokens.
  • The first step to improving is awareness of one’s English language proficiency. For many Singaporeans, especially those who have left school, the Movement’s self-assessment quiz is a good tool to help ascertain if their standard of English is at the level they think it is. Developed by the British Council (Singapore) in support of the Movement, the quiz focuses on commonly made errors by Singaporeans and is a fun and accessible way to gauge one’s language proficiency.The quiz is available on the Movement’s website. It will also be given out to members of the public at the Speak Good English Movement booths at the malls.
  • To encourage Singaporeans to take part in the Movement’s call to make good English stick and see its relevance in their daily lives, the Movement will be inviting Singaporeans to “Write. Stick. Snap. Share.” – Singaporeans can write their favourite phrase, quote or figure of speech on a sticky note, stick it on themselves or their personal property (office desk, television, kitchen sink, etc), take a photograph and send it to the Movement (info@goodenglish.org.sg) or post it on their own Twitter or Instagram accounts using the hashtag #goodenglishsticks. Interesting entries will find themselves in the spotlight on the Speak Good English Movement’s Facebook (http://www.facebook.com/speakgood
    englishmovement) wall.

2012/13 in a nutshell

The Speak Good English Movement 2012/13 campaign features the extensive use of sticky notes, which act as a visual representation of this year’s tagline and a call for all Singaporeans to “Make Good English Stick” by constantly making the effort to use and practise the English language.

The Movement’s new tagline for the year also underscores the use of sticky notes as a metaphor of a reminder to speak Standard English at all times. With a host of activities and events centred on sticky notes, the Speak Good English Movement will be planting visible reminders around Singapore of the need to make good English stick.