2010/11: Get It Right
- to ensure Singaporeans recognise the importance of speaking Standard English
- to encourage all Singaporeans to speak Standard English
- The Movement aims to provide resources for this group to improve their English
- The Movement and its partners will support a broadening of the environment where Standard English is used
- The Movement aims to encourage this group to help those who are weak in English by being role models and broadening of the environment where Standard English is used
- The key focus for this year’s movement is to encourage Singaporeans to broaden the environment where Standard English is spoken and heard in Singapore. The Movement will invite those who can speak Standard English to consistently use it, so that those who are weak in the language can be exposed to, and immersed in it, and learn by example.
- “Get it right!” is a reminder for all Singaporeans to always use good English
- It is a slogan to motivate those who are trying to improve to always use the language correctly
- “Get it right!” is also a call to action for activists of good English to take a step towards collectively raising Singapore’s English proficiency
- The Movement is proud to have 22 committed partners this year (12 returning and 10 new)
- A brand new set of below-the-line marketing collaterals is being designed, and will include sticky-notepads, notebooks and posters
- Say It Right! – Initiative that aims to help people with the pronunciation of some commonly mispronounced words
- Say It Right iPhone Application – An iPhone application that serves as a guide to help users pronounce English words accurately
Fact Sheet 2010/11
Fast facts on the Speak Good English Movement 2010.
About the Movement
The Speak Good English Movement was launched in 2000 by then Prime Minister Goh Chok Tong with the aim of making Singaporeans recognise the importance of speaking Standard English and encouraging them to do so.
Objectives of the Movement
Target Audiences
The Movement reaches out to people with different levels of language proficiency:
1. For those who are weak in English
2. For those who speak English well
What’s new about this year’s Movement?
Strategy
Tagline – “Get it Right!”
Partners & Sponsors
Marketing Collaterals
Initiatives
How can other organisations become partners of the Movement?
The Speak Good English Movement believes in forging lasting, mutually beneficial relationships with brands and organisations that are committed to promoting the use of good spoken English through their business operations, communication platforms, programmes and events. The Movement offers partners an opportunity to position themselves as industry leaders and showcase their efforts in connecting with their audiences. Interested parties may contact us at info@goodenglish.org.sg.
