What is the history, objective and target audience of the Speak Good English Movement?

Starting from 2003, the Movement has kicked off annually with a launch followed by year-long programmes and activities, and has succeeded in raising awareness among Singaporeans that speaking good English matters in their work and personal lives.

History & Target Audience

The Speak Good English Movement was launched in 2000 by then Prime Minister Goh Chok Tong. Each year, we focus on a different theme and target group to ensure the Movement reaches out to all Singaporeans. For instance, in 2008 the Movement focused on service and retail staff with the theme “I Can”.

Learn more about us or check out our past Movements and activities over the years.

Objective

The central message of the Movement is to get Singaporeans to:

1. Ensure Singaporeans recognise the importance of speaking Standard English
2. Encourage Singaporeans to speak Standard English